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ExactTarget Opens Industry’s First Social Media Lab in San Francisco, Launches Thought Leadership Series

ExactTarget Opens Industry’s First Social Media Lab in San Francisco, Launches Thought Leadership Series

New Bay Area Center of Excellence to Serve as Home for Enterprise Social Media Innovation
Melbourne, Australia 9 February 2011 – Global interactive marketing provider ExactTarget launched its Social Media Lab today in San Francisco, expanding the company’s presence in the Bay Area and creating an operation dedicated to enterprise social media products and integrations with Twitter, Facebook and other social sites.
Launched less than a year after ExactTarget acquired San Francisco-based social media marketing platform CoTweet, the new Social Media Lab now serves as the company’s global innovation center for social media products, thought leadership and marketing expertise. “Social media has become a mainstay in the modern marketing mix, and our new Social Media Lab will lead the development of new solutions to help organisations use these channels more effectively to engage in real time with their customers,” said Chris Gartlan, ExactTargets Managing Director, Australia. “The new facility also provides a great venue for social media experts to collaborate on best practices and new innovations.”
As part of the launch of the new 11,000-square-foot lab in San Francisco’s South of Market neighborhood, ExactTarget’s CoTweet will host a series of intimate, one-on-one conversations with social media industry thought leaders. Hosted by CoTweet Cofounder and Chief Executive Officer Jesse Engle, the monthly CoTweet Conversation Series will deliver insights on the latest challenges, opportunities, wins, misses and human interest stories driving the evolution of social media.
Jeremiah Owyang, partner at Altimeter Group and author of the popular blog Web Strategy, will participate in the first meeting of the series at 7 p.m. Pacific Thursday Feb.10 at the Social Media Lab, 301 Brannan, Suite 100. Owyang and Engle will explore questions surrounding the definition and implementation of social CRM and how social media impacts business. Attendance is limited to the first 75 guests. To register, visit
“This is an exciting time in social media as early adopters take their social initiatives global, and mainstream users begin to embrace social platforms en masse,” said Engle. “Our new Social Media Lab establishes a center of excellence for ongoing innovation and expertise that will help our customers, partners and employees become increasingly socially-savvy.”
The CoTweet Conversation Series takes place the third Thursday of every month and is open to the public.
Trusted by thousands of enterprise customers around the globe including Coca-Cola, Ford, McDonald’s, Microsoft, SunTrust and Whole Foods, ExactTarget’s CoTweet application gives companies the power to publish updates from multiple Twitter and Facebook accounts, collaborate on responses, track and measure engagement and analyse campaign results.
The opening of ExactTarget’s Social Media Lab follows the launch of ExactTarget’s latest research brief, The Social Breakup. The study, which is the latest from ExactTarget’s Subscribers, Fans and Followers research series, found that more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages. For more information about the study and to download a complimentary copy of The Social Break-Up and prior reports, visit
About ExactTarget ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organisations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organisations around the world including including, Fairfax Digital, Best Buy,, Gannett Co., Inc., Tennis Australia, The Home Depot and Wellpoint, Inc. For more information,

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